Inspire Medical Systems Launches New Brand Identity and Website
Inspire Medical Systems Inc, a medical technology company focused on the development and commercialization of innovative and minimally invasive solutions for patients with obstructive sleep apnea (OSA), recently revealed its new brand identity and launched a new website.
“While our name and focus on patient outcomes remain the same, our brand identity and website, InspireSleep.com, have evolved to ensure prospective patients can easily learn about our innovative sleep apnea treatment,” says Tim Herbert, president and CEO of Inspire Medical Systems, in a release. “Our updated website improves patient education by encouraging website visitors to learn more about Inspire therapy and connect with an Inspire trained medical professional.”
Martin Abrams, vice president of marketing and customer experience, says, “Our focus is on building meaningful and emotional connections. When people struggling with CPAP visit our website, they will find answers to their questions and be able to connect with a medical professional to learn more about our innovative treatment option.”
A new advertising campaign called, “A Button,” also launched in conjunction with the new website. This campaign, which will feature TV, radio, social, and digital ads, shows “how simple it is to get relief from sleep apnea with just the click of a remote,” according to Inspire Medical Systems.